Have you ever thought of what a perfect website looks like? What colors to use, fonts, designs, images and etc. to make it meaningful for users? If you want to reach out to your users then you need to be ready with everything that comes your way. Reaching out to users may be easy but retaining them is a big task which requires lots of effort.
Being equipped with a good website solves more than half of your problems. It acts as your all-time effective salesman if developed right. While you also need to take care of being available on other channels but the website has to be on priority.
A study by Emerald Insights explicates that:
a) Product assessment takes about 90 seconds
b) Users give a maximum of seconds of time on a website
c) The first impression is 94% and that includes web design
d) About 75% of users judge brand credibility based on the website design
There is tons of support available that guides you on having a web design that calls out to a larger set of audience effectively. You can also consult a web application development company with good knowledge and experience of web application development designing tools.
If you are planning to get a website design ready for your business, then let's dig into 7 such web designing tips that would help you set your expectation clear with the designer.
1) Include Social Platforms
Promoting products and services have moved beyond offline channels. Users are more available on almost all online channels that include social media, mobile apps, websites, etc. You need to be prompt with social platform buttons on your website for users.
You can have buttons like Facebook, Twitter, LinkedIn, Youtube and more so that users can share what they like about your website or connect with you via other platforms and gain an in-depth detail about your offerings.
Social media platforms can also help in user research, which is crucial for successful web or mobile app development. Effective use of social media can help you test web design prototype and identify the preferences of your customers.
Source: My Cyber Universe
2) White Space
It’s smart to analyze beforehand on how exactly you would want your website to look like. White space plays an important role here as extensive use of space may make your website look cluttered and less use of it would make it look like space not used effectively.
Source: Visme
Smart use of white space would increase user interest in going through the website and retain communication with them. As per the study by Crazy Egg, white space around text and titles increases user attention by 20%.
3) Page Speed
No one likes to explore or even stay on a website if it’s extremely slow to load. Yes, a slow website would lower down the expectation of users turning into customers. Don’t believe us? As per the study by Section.io, an extra five seconds to load a page increases the website's "bounce rate" by more than 20%.
Hence, it’s extremely important to check the speed of your website page load and if it’s actually turning out more then take actions accordingly. For instance – you can compress images on your website. Partner with a reliable .Net Development Company that can build a responsive and interactive website.
4) Use of Right Images
Plain text website does not catch the attention of anyone. There's a definite need to include pictures, videos to make your website fun and attention catcher. While you do want to include everything that makes your website look good but this has to be done very carefully.
Source: Apple (Use of iPhone 7 on Apple website)
Not every image or video is going to empanel with your text or tagline. For instance – if you are talking about technology, then you cannot paste an image related to nature. This would give the wrong perception to the user and you might end up losing your potential customer.
Choose a wide variety of images from sites that offer relevant images as per your topic. To name a few sites – iStock, Pixabay, Pixel, Shutterstock, etc.
5) Don’t Overlook Mobile Site
It's a known fact that almost every individual owns a smartphone. Also, 80% of internet users are smartphone users. Since the reachability power of mobile id beyond imagination, then you need to optimize your website for mobile users as well.
Source: Crazy Egg
By having extended support of websites optimized for mobile phones, you cater to a larger chunk of the audience and sell your products and services to both desktop and smartphone users. You also need to make sure that the website is compatible with the mobile operating system. That means, it should be able to perform effectively on all mobile platforms be it Android, IOS or Windows.
6) Keep Testing
Once you have created the website, it doesn’t mean that it’s going to perform perfectly over the period of time without any hassle. No one likes a website that crashes frequently, or takes time to load, has bugs and errors etc. It has to be regularly maintained by website managers.
It’s essential to test the codes for bugs and errors. He would maintain the performance of the website and you can easily plan to enhance it whenever you feel like. Updating and improving your website is never ending the affair and has to be taken seriously no matter what.
7) Content Management
A website would have various types of content that would cater to a respective set of line items. You need to be very selective on the content and showcase only that content that affects the users. There is a various set of content to be managed on a website such as:
a) Headlines: Headline, taglines should be precise and well displayed so that it catches users attention
b) Hyperlink: It’s advisable to make hyperlink easily identifiable with some visual cues
c) Bullet points: Large chunk of information can be broken down and showcased through bullet points making it easier for the user to read the content
Source: Dribble
Conclusion
To wrap up the blog, if planned properly and effectively keeping all the above tips in mind, then there is no doubt that website will turn out to be just fine and acceptable for users. The best advice would be to start slow and keep it minimalistic for users to understand and then grow with time to retain users thus increasing the ROI on the website.
Author-
Siya Carla is the Solution Consultant at Finoit Technologies, a leading custom software development company which provides unique web design and mobile app development services. By creating interactive mobile apps for 450+ customers across the globe, Finoit enjoys a great reputation as a prominent mobile app development company.
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